UX and UI design

UX and UI design are closely intertwined, and although there are numerous successful products with a strong presence in one area and not the other, consider the potential for even greater success when both aspects are robustly developed.

UI design serves as the final touch on the UX experience. To illustrate, envision conceiving a groundbreaking app idea that addresses a critical market need and could significantly improve people's lives. You bring in a UX designer to conduct user research and collaborate on defining the app's features and mapping out the entire user journey.

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